Find Niche Keywords and a Theme
This posting goes in line with what I have been saying about niches and SEO.
Firstly, you must know your niche. Then you must discover low competition keywords that are about your niche. Google ‘keyword selection’ and you will see adWords keyword selection. Although the tool is really to help Google suck money out of your pockets, it is free and is a good starting point for helping you find keywords relating to your niche. There are other keyword selection tools out there such as the pay service, Wordtracker. From your niche keywords, an overall website theme will become apparent. On each page of your site you need to place some content from your theme. This will enable search engines to identify that your site is about the theme and possibly rank your site well for those low competition keywords.
Now an example. Say you have a site about “comic books.” Through keyword research you discover that ‘beano annual collection’ and ‘dark comic collectors’ are low competition keywords with a decent amount a traffic. Out of those phrases you could develop a few sentences for you theme. Then you include some of those theme sentences on most of your pages.
This is the strategy I will give a shot in the next couple of months. Stay tuned.