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Organization Name Women's Health Foundation

www.womenshealthfoundation.org

Growth Strategy
Organization Description Women's Health Foundation (WHF) was started by Kellogg alum; Missy Lavender; on April 1; 2004. The mission of WHF is to improve the pelvic health and fitness of all women; especially those in two key life stages; moms and women over 50.
Project Opportunity Marketing & Growth Strategy: Women's Health Foundation is entering a phase of exceptional organizational growth due to the introduction of consumer products to our organization's scope of services. Consumer products bring challenges to our small organization; in areas such as marketing; strategy; distribution and operations. If executed successfully; these products could have a dramatic impact on our bottom line.