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Organization Name Women Employed

www.womenemployed.org

Strategic Planning/ Marketing
Organization Description Women Employed is an advocacy organization aimed at improving the economic status of women. They focus on improving workplace policies and practices and expanding educational access for the millions of women who are paid low wages. (1/3 of all women working full time earn less than $25,000/yr) Women Employed's priorities are to make workplaces fairer; increase access to and success in post-secondary education for low-wage adults; and provide information and tools to enable low-income women to plan for advancement.  
Project Opportunity We'd like to determine the feasibility of engaging in a public will-building campaign--which we define as affecting where people rank an issue in their personal list of compelling causes and motivating them to take action in some way. The deliverable is a strategic analysis of what it will take to conduct such a campaign (specific goals and components; definition of success; measurements; timeline; budget). The organization will integrate the results in its annual plan(s) for the coming years and raise the funds if the feasibility analysis warrants.